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Prelanders
Shared guide

Compliance

The rules every page and campaign must follow, by channel, and the checklist we use when we review your pre-lander. Most of these are about one thing: tell the visitor the truth about what you checked, who you are, and what happens next.

See the review checklist Get your page reviewed
This is not legal advice. These are our rules for sending traffic to SellHouseFast offers, not a statement of the law. Rules for text messages, email and advertising vary by country and by state, and they change. Check your pages, lists and messages with your own counsel before you launch.

Must-haves by channel

Short lists. Every item is a rule, not a tactic. The review checklist below applies on top of these to every pre-lander.

Meta and paid social Required

  • Run in Meta's Housing special ad category.
  • Target the US only, by county, from the coverage site.
  • Real Terms and Privacy pages on your own domain.
  • A disclaimer written for this page, and a clear line on who the visitor is dealing with.
  • No urgency or absolute claims.

Text (SMS) Required

  • Consent to receive texts exists before you send.
  • Send under the brand the person gave consent to, and name the sender in the message.
  • Handle STOP, and honour every opt-out across all your channels.
  • No raw or purchased lists.
  • Send only in permitted hours.
  • Use a random token in the link, not the person's details.

Email Required

  • Scrub every list through the suppression tool in the Creative Center before every send.
  • A working unsubscribe link.
  • Your physical postal address in every email.
  • Use a random token in the link, not the person's details.

Path and survey Required

  • Path traffic is not co-registration, and it must not be incentivized.
  • The bridge page follows the review checklist below.
  • Unsure where your path falls? Ask us before launch.

Native and display Required

  • The pre-lander follows the review checklist below, like every other page.
  • No invented news or story angles.
  • A disclaimer written for this page, not copied from another vertical.

Coverage is guidance, not a rule: the coverage site lists the counties and ZIPs where we sell most reliably today, so aim at the more densely covered areas. We take traffic from all fifty states.

The pre-lander review checklist

This is the list we check when you send us your page. A page that fails any one of these does not get our traffic until it is fixed. Every item is Required.

Get a guaranteed cash offer. No fees, no inspections.Pin 1, breaks a rule

Thinking about selling your house as-is?Pin 1, passes

Great news! Your home qualifies.Pin 2, breaks a rule

Buyers cover this area. Next, share a few details about the home.Pin 2, passes

123 Main St, Denver, CO 80202

Claim my offer, only 2 left todayPin 3, breaks a rule

See if a buyer is interestedPin 3, passes

You are dealing with Your Brand, which connects homeowners with independent buyers.Pin 4, passes

Your Brand runs this site and is not a home buyer. Not every home will qualify for an offer.Pin 5, passes

Terms PrivacyPin 6, passes

Hover or focus a checklist item to find its pin.
  • Only claim what you actually checked. A ZIP lookup checks the area, not the property. Do not tell the visitor their home qualifies or has been confirmed, or that you checked for duplicates, unless a real check ran. Say what you did: buyers cover this area, and the next step is to share property details.
    Why

    A false verdict is deceptive, and a visitor who was told they qualify feels misled when a buyer later passes.

  • No false urgency or scarcity. No countdowns, no claims that offers are running out, no deadlines you made up. If you use the visitor's location, use it to make the page relevant, never to fake a local market signal.
    Why

    Pressure brings in low-intent clicks and erodes trust, and location-based "market" messages that are not real data are misleading.

  • No absolute claims. No "guaranteed", "no fees" or "no inspections", and no promise that nobody will need to see the house. Describe what is true for an as-is direct sale, such as skipping repairs or the listing process.
    Why

    Costs differ by deal and buyers usually need to see the property before closing. A seller who believed the absolute feels misled at the first call.

  • Say who the visitor is dealing with. Name the company that runs the page. Say plainly that you connect homeowners with independent buyers. Do not say or imply that you are the buyer unless you are.
    Why

    The visitor has a right to know their details are going to someone else, and to whom.

  • Real Terms and Privacy pages. Both links go to real policy pages on your own domain. Never point them at the offer or your tracking link. The privacy policy names your company, says you pass the address and click data on to buyers, and gives a contact address.
    Why

    A page that collects an address and passes it on needs a real privacy policy, and a policy link that sends the visitor into an offer is a deceptive link.

  • A disclaimer that fits this page. Write it for this page. Say who runs the site, that you are not a home buyer, and that not every property will qualify. Do not reuse boilerplate from another vertical.
    Why

    A disclaimer that does not describe the page protects no one, and copied text usually leaves out the things that matter here.

  • Explain the process and the trade-off. Say what happens after the click: the visitor shares property details, a buyer reviews them, and an offer comes only if it fits. Mention that listing with an agent may be the better choice for some sellers.
    Why

    Honest expectations keep the seller on the phone later, and the trade-off is part of telling the truth about a cash sale.

  • Set the channel up correctly. Follow the channel's own rules from the list above. On Meta that means the Housing special ad category and US-only targeting. If your page fills in the visitor's location, check what a visitor outside the US sees.
    Why

    The wrong setup gets ads rejected or accounts restricted, and sends traffic we cannot use.

What we do not accept

Any of these stops our traffic until it is fixed. Our agreements also let us refuse payment for co-registration and incentivized traffic.

  • Fake qualification messages. Telling a visitor their home qualifies or was confirmed when only a ZIP was looked up, simulated progress bars, or checks that never ran.
  • Made-up property details. Bedroom, bathroom or size figures you cannot source from real property data. Show only what you really know.
  • Urgency or absolute claims. Countdowns, scarcity, "guaranteed", "no fees", "no inspections".
  • Collecting contact details on a pre-lander. No name, phone or email fields on a page that hands the visitor to ours; our page collects them under our consent text. If you already hold them, our page accepts them in the hand-off link, but we strongly discourage it (see the address fields).
  • Partner pixels on our pages. Your pixels and tags stay on your own pages and server. They are not allowed on our pages.
  • Framing, mirroring or copying our page. Send the visitor to our page with the hand-off link. Do not rebuild it.
  • Co-registration and incentivized traffic. No offers bundled into a sign-up form, and no rewards, points or prizes for clicking or filling in.

Before launch: ask us to review your page

Send us your page before you spend on traffic. Fixing a line of copy before launch is easier than pausing a campaign after it.

  1. Send us the live link You

    The page as visitors will see it, plus the ad, message or email that points to it.

  2. We review it against the checklist SellHouseFast

    You get a marked-up list: what passes, what must change, and suggested wording for each fix.

  3. Fix and re-send You

    Change the items marked as required, then send the link again.

  4. Approved, then launch SellHouseFast

    Start small. If you change the page, the claims or the targeting later, send it to us again.

Ask for a review Read the back-end blueprint
Again: not legal advice. Our review checks your page against our rules. It does not replace a review by your own counsel, and it does not make your page legal where you run it.

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