Meta and paid social
The visitor was scrolling. They did not plan to sell a house today. Your pre-lander has one job: turn a casual tap into a confirmed address, then hand them to our page already filled in.
Who just tapped, and what happens next
Cold, on a phone, with no history with us
Almost all Meta traffic is on a phone. They will give your page a few seconds and a few taps. They owe you nothing.
- State of mindScrolling, half distracted. Curious about a price, not ready to talk to anyone.
- What they knowOnly what your ad said. They have never heard of SellHouseFast.
- IntentLow. Needs a reason to continue.
- Your first jobMake the next step tiny, then earn the address.
The funnel, step by step
Steps 1 to 5 run on your page. At step 6 the visitor lands on ours with the address already filled in. Listed homes, non-owners and browsers leave politely on your side, before they cost either of us anything. Pick a step to see its screen.
Screen 1 of 6: the Meta feed ad, a sponsored post from Your brand with a Check my area button.
The ad Your ad
Run it in Meta's Housing special ad category and target counties from the coverage site, starting with the more densely covered ones. Say plainly who you are and what the visitor gets.
Two or three quick questions Your page
Do you own the home? Is it listed with an agent? How soon would you sell? Non-owners, listed homes and "just curious" go to a kind exit page, ideally with an alternative of yours. Questions come before the address because they feel small.
The address, with autocomplete Your page
Your server asks the address service, so the key stays private. Checking the ZIP against the coverage list is optional: it only logs whether the address is covered, and every address still goes on to us.
Show the house Your page
Display a picture of the home with one button: "Yes, this is my home". Only show details you can really source. Never show made-up bedroom or bathroom counts.
Hand-off Your page
Send the visitor to your tracking link with
street,city,stateandzipadded. Leave name, phone and email out: our page accepts them, but we strongly discourage it.Our page finishes the job SellHouseFast
It shows the house, asks the last questions, collects name, phone and email under our consent text, verifies the phone with a text code, and sends the lead on. You do not build or host any of that.
What works, and how sure we are
Copy the proven rows first. Test the rest small.
| Tactic | How sure | What we know |
|---|---|---|
| Aim traffic at covered counties | Proven in our data | Leads from counties on our coverage list sell far better than leads from counties off it. This is the biggest lever you have. |
| Prefer A counties | Proven in our data in part | A counties have kept their buyers most steadily. After returns, the extra benefit over B and C is too small to separate from chance, so do not expect a big jump. |
| Design for phones first | Proven in our data | Almost all Meta traffic is on a phone. Test on a real phone on mobile data, not only on a desktop browser. |
| Screen out listed homes, "ASAP" answers, mobile homes and land | From our experience | These groups had poorer economics in our data. Screening them out before the hand-off is our recommendation, but we have not tested the screen itself. |
| Optimize on our sold-lead signal, not Meta's lead count | Proven in our data one ad | On one ad, the lead count Meta reported was far higher than the real leads our system recorded. Send Meta the sold signal and judge ads on it. |
| A pre-lander improves results | From our experience | A prior campaign improved a lot after adding one. We did not measure it properly, so run it against your direct-to-offer ads. |
| Pre-fill the address on our page | From our experience | It saves re-typing and should improve completion. Treat as likely, and measure it. |
| Show a picture of their house | From our experience | Seeing their own home builds trust. Street imagery costs climb fast at scale, so cache it and check the current price. |
| Use landing pages, not Meta instant forms | From our experience | Instant forms gave us low-intent leads and inflated counts. |
| Real-person, rough video beats polished or AI video | From our experience | Our team's read over several calls. Test it against your own creative. |
| Test both video and still images | Untested | We have no controlled result on which format wins. Anyone who tells you otherwise has not tested it either. |
| Plan for two to four weeks to find traction | From our experience | Pace the first test over about thirty days. Changing targeting restarts Meta's learning, so edit locations rarely. |
Targeting and tracking in Meta
Counties, not ZIP codes
Housing ads are forced into Meta's Housing special ad category. That category allows county, city and region targeting but blocks ZIP targeting, age, gender and audience exclusions.
So target counties from the coverage site, one priority group at a time. It lists the counties (and their ZIPs) where we sell most reliably today; aim at the more densely covered ones. We take traffic from all fifty states, so nothing is blocked.
Sub IDs for Meta
- sub1
- The source. Use
meta. - sub2
- Your own click ID. You map it to Meta's click data on your server, so you can send the sold-lead event back to Meta later.
- sub3
- The ad ID, so we and you can see which creative earns.
Events to fire from your page: prelander_view, qualified, address_confirmed, handoff. The sold-lead event comes back to you from our postback. The full list is on the tracking page.
The hand-off link
This is the only thing your page sends to ours. Build it in JavaScript from the address the visitor confirmed.
What each field means
- street
- Street address as the visitor confirmed it.
- city
- City.
- state
- Two letters, for example CO.
- zip
- Five digits.
- lat, lng
- Optional. Helps us show the right house picture.
Compliance must-haves for your Meta page
- Run in the Housing special ad category, US-only targeting.
- Terms and Privacy links that go to your own real policies.
- A disclaimer that fits this vertical, and a clear line saying who the visitor is dealing with.
- No urgency or absolute claims such as "guaranteed", "no fees" or "no inspections".
- No made-up qualification messages or invented property details.
- Aim at the more densely covered counties on the coverage site.
The full review list is on the compliance page. Ask us to review your page before you spend.
Download the Meta kit
Three working pre-lander styles, an exit page and one settings file, in plain HTML, CSS and JavaScript. The back-end blueprint covers the server side.