Traffic guide 5 of 6

Search

The visitor typed what they want. They are already motivated, so the best thing you can do is get out of the way: send them straight to our page.

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Who just clicked, and what happens next

A search is a question the visitor chose to ask. That makes this the highest-intent traffic in this guide.

Demo mode: sample data, nothing is sent

State of mindReady to look at options now. Comparing a few results.
What they knowOnly your headline and what the other results said.
IntentHigh. They searched for it.
Your first jobShow them the answer to what they typed, with no detour.

Search landing

The visitor searched "sell my house fast" and tapped your ad. One screen repeats what they searched for, takes the address, checks coverage and hands them to our page with the address filled in.

Landing page Exit page

Start over

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The funnel, step by step

Search has the shortest funnel of any traffic type. The work is in the ad and the match, not in extra pages.

The keyword and the ad Your ad
Bid on what a motivated seller actually types. Write the ad so it matches the keyword, and aim at the denser covered areas on the coverage site.
A headline that echoes the search Your page
If you use any page of your own, keep it to one screen: repeat what they searched for, then send them on. Do not add questions our page already asks.
Our page takes over SellHouseFast
It asks for the address, checks the owner and timeline, collects contact details under our consent text, verifies the phone and sends the lead on.

What works, and how sure we are

If you still want to test a pre-lander, the search landing kit is the one-screen starting point and the Meta pre-lander kit has longer flows.

Tactic	How sure	What we know
Send the click straight to our page	From our experience	These visitors already want to sell. A pre-lander in between mostly adds friction.
Match the headline to the keyword	From our experience	If they searched "sell my house fast", the first thing they read should say so.
Aim at the densely covered areas	From our experience	The coverage site lists the counties and ZIPs where we sell most reliably today. Put most of your spend there; nothing is blocked.
Scale slowly	Proven in our data	Results get worse as spend rises. Raise budgets in small steps and check quality after each one.
Prefer calls that start from a search	From our experience	An inbound call after a search is cleaner for consent than most forms. We are not taking call traffic yet: see not covered yet.

Tracking for search

Sub IDs

sub1, the sourcesub2, your click IDsub3, the creative

Your link to our page

https://TRACKING-DOMAIN/AFFCODE/OFFERCODE/?sub1=search&sub2=YOUR_CLICK_ID&sub3=AD_GROUP

sub3 is the keyword group or ad group, so we and you can see which searches earn. Our page asks for the address itself, so the link carries only the sub IDs. Contact fields are accepted in the link but strongly discouraged. Events are listed on the tracking page.

Compliance must-haves for search

Ads say who you are and what the visitor gets. No "guaranteed", "no fees" or "no inspections".
Aim at the more densely covered areas on the coverage list. Nothing is blocked.
Terms and Privacy links that go to your own real policies, if you run any page of your own.

The full review list is on the compliance page.